Lily Cole, perhaps better known for her roles in film and fashion; is a recent graduate of Cambridge University and Founder of Impossible. Impossible is a social network based on the principle of gift exchange. Users can post wishes and they are answered with gifts. When a wish is granted recipients can respond with a ‘thank you’ post. These thank-yous are recorded on the user’s profile for all to see, a sort of virtual tally of their generosity.
make a wish.
take a wish.
In the videos below Lily shares her dream and the potential of engendering a peer to peer gift economy and why this needs to be a social business.
Imagine if kindness was our currency. Sharing skills and services for free. Age old values social media can and has played a part in expanding.
“Developing a sense of community, cooperating and working together.”
Above Becky Anderson interviews Lily Cole and Jimmy Wales (2012).
“there are only two things you can spend in this world. money. and time. all the money in the world can’t buy a day. a minute. a second. because time is all we have. and right now you have more of it than you’ll ever have. you’re richer than you’ll ever be. right this second. this minute. this day. so how are you going to spend it? do something impossible make time.”