Image source: Jive Social

Click on the image to enlarge

“Overcome the suffering that email, legacy systems, and archaic processes bring. Let go of your frustration with not finding answers. There’s a path to enlightenment for every part of your company.”

This infographic from Jive Social is a lovely visual way to demonstrate how different parts of a company or organisation can do things differently taking a social approach.

SALES

Sales can’t wait for emails. Instead, they can:

• Find experts; create groups to tackle complex opportunities
• Coordinate cross-company interaction with large accounts
• Collaborate with prospects in a private extranet group
• Monitor the social web for competitive and sales info

MARKETING

Social marketing leverages community to:

• Manage launches and crises across dispersed teams
• Coordinate campaigns across all geographies
• Engage customers authentically on the social web
• Get fresh ideas, instant feedback from customers

RESEARCH AND DEVELOPMENT

Social business accelerates innovation:

• Discuss and refine ideas with global colleagues
• Discuss and refine ideas with customers, partners
• Gain insight from customer-created content
• Bring in ideas posted by customers to discuss

CUSTOMER SUPPORT

Customer support is now social:

• Find experts company-wide to help resolve cases
• Make issue resolution searchable and sharable
• Onboard and train their team quickly and affordably
• Leverage user-generated content to answer questions

CORPORATE COMMUNICATION

The newsletter is dead. Use social instead to:

• Communicate a unified message and engage employees
• Glean insight from employees’ business conversations
• Maintain an editorial calendar across dispersed teams
• Poll employees to gauge engagement at any time

HUMAN RESOURCES (HR)

The progressive HR leader uses social business to:

• Communicate and coordinate global open enrollment
• Share and cultivate the culture of their organization
• Onboard new employees to the company network
• Deliver rich organizational development learning

INFORMATION TECHNOLOGY (IT)

IT is now plugged into the company and its team to:

• Gain control of their company’s unsanctioned social apps
• Deliver social features with enterprise security and control
• Communicate to all about upgrades and planned outages
• Host peer support groups about software products/devices

CORPORATE TRAINING

Corporate trainers use social business to:

• Collaboratively create training assets and manage events
• Get feedback when people “Like” or “Rate” training docs
• “Mine” user-generated content for training requirements
• Deliver virtual, asynchronous training events/conferences