Social media etiquette – some useful reminders

 

etiquette

The social media etiquette guide for business presented below as an infographic provides some excellent tips that ALL users of social media can learn from and adopt. It is important to consider etiquette both as polite and acceptable behaviours but also more generally as good practices we should adopt when using social media.

The guide looks at Facebook, Twitter, Google+, Instagram, LinkedIn and Pinterest.

Key takeaways

For anyone using social media in a professional context the following are useful tips to consider:

  • Provide value when sharing information with your connections
  • Be polite – this in not a space for public ranting.
  • Remember that in the main social media is a dialogue not a monologue – follow up responses to your updates when connections ask questions, give feedback and comments
  • Credit others when you share their work ideally including their user name
  • Pay forward by sharing useful content written by others and reciprocity will follow
  • Use relevant hashtags in posts but use them sparingly
  • Be sure that your bio reflects who you are as a professional

More tips to follow below.

social media etiquette

A Visual Guide to Social Media Etiquette – An infographic by the team at Social Media Etiquette

Public domain header image

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10 Ways to use Twitter in Teaching

 

  1. Resource building – tutors AND students can use a course hashtag to share links to relevant resources. These could include websites, news articles, videos, podcasts, images, SlideShare presentations as well as books and journal papers.
  2. Interactive lectures – ask students to answer questions during a lecture. Or, get people talking before the lecture or the seminar by raising questions.
  3. Quick-fire recap of a lecture – ask students to summarise key points
  4. Instant feedback – areas they would like to go over again
  5. Reminders of deadlines and events - supplement messages sent out via your VLE and email about assignment deadlines, careers events and guest lectures
  6. Set up a Twitter chat – invite an industry/subject expert, client group or professional community to co-lead the chat
  7. Research ideas and opinions using the advanced search for tweets, photos ans videos
  8. Reviews – ask students to write a concise micro review of a book, an article, a film or event
  9. Survey - set up a poll or an online questionnaire and tweet the link
  10. Direct messaging – use DM for private tutorial questions

As the use of mobile devices increases, more and more students are accessing information on the go, wherever they are. Twitter is therefore useful to send succinct messages. Central teams can add value by using this medium to share updates on IT issues, library opening hours, or alerts regarding university closure in extreme weather. These all add value for th students as they can access this source of news immediately.

What would you add to this list?

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Take a look at using Diigo the social bookmarking tool you can access anywhere

Diigo logo

Diigo helps you to build your own personal library of resources that is saved in the cloud. This means it is accessible from any device wherever you are. With one click you can also share any of your saved resources with others. You may choose to create both private and public lists. For educators you may also apply for a free Diigo Educator account which allows you to set set up groups for your classes to curate shared resources. This can be used as a forum for discussions.

 

Diigo is pronounced as Dee’go, and is an abbreviation for: “Digest of Internet Information, Groups and Other stuff.”

 

Key features of Diigo

  • Online bookmarking to collect and organise anything
  • Highlight and add sticky notes on webpages
  • Archive pages so you can refer back to them
  • Organize your items by tags or lists
  • Search and access from anywhere, anytime
  • Group based collaborative research and content curation

 

Creating a bookmark

When you choose to save a bookmark you have the option to use the highlighter pen to ‘highlight’ areas  and to add stick notes with space to write notes. The ‘save bookmark’ box will pull through the URL and the title of the page. You may then add a description and tags (keywords) that will help you search and retrieve this bookmark from your library at a later date. You may share the bookmark to a public or a private list.

Below is a section of text from a web a page. Using the highlighter pen I annotated some of the text in pink (yellow, blue an green also available). The sticky note can be dragged and placed on the page wherever you wish to place it. Here you can make notes about the item you are bookmarking. You can also add a description of the resource in the save bookmark box. Once you have saved the bookmark you can return to it at any time and  your bookmarked view will save the highlighted text and sticky notes.

Diigo

Diigolet bookmarklet

Diigolet is a “super bookmarklet” that allows you to highlight and add sticky-notes, in addition to simple bookmarking. It can be set-up by simple drag-and-drop – no download or installation is needed, and it works for all major browsers.

Google Chrome: Make sure the “Bookmarks Bar” is visible. If it is not, choose “Always show bookmarks bar” from the Tools menu. You will then need to drag the Diigolet button (available here) up to you Bookmarks Bar.

install Diigolet button

 

 

 

 

 

 Getting started video

 

Private or public groups

You can create private or public groups for your class, team or research project. Diigo groups can be very useful to work collaboratively to curate a library of resources relating to the project you are working on.

 

Diigo Educator Accounts

These are free special premium accounts provided specifically to K-12 & higher-ed educators. Once your Diigo Educator application is approved, your account will be upgraded to have these additional features:

  • For your class use, you can create student accounts for an entire class with just a few clicks (and student email addresses are optional for account creation)
  • Students of the same class are automatically set up as a Diigo group so they can start using all the benefits that a Diigo group provides, such as group bookmarks and annotations, and group forums.
  • Privacy settings of student accounts are more restricted.
  • Ads presented to student account users are limited.
  • More premium features offered in Education Basic Plan.

To apply for an educator account visit https://www.diigo.com/education

You can then claim your Educator badge

Diigo educator badge

 

 

 

Other useful links

Teacher account FAQs

Getting Started

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Tips on Using Twitter for Conferences and Events: Ideas for Organisers and Participants

Twitter ideas

The Twitter Back Channel

The term “back channel” generally refers to an online conversation about a conference topic or speaker. Twitter is now used extensively by both delegates at a conference and also by those wishing to follow tweets made by those attending, as a means of engaging in conversations relating to conference keynotes, workshops and other activities taking place, and as a way of sharing to their followers snippets of useful information. For many it also serves as a tweet event diary – a means of taking notes on key points throughout a talk or the event as a whole. The audience for conference and event tweets extends beyond those attending and opens up engagement from anyone following the hashtag or even happening upon tweets made by people they follow.

Preparation before an event

Choose a hashtag: You will need to choose a hashtag for your event. This should be short and succinct – ideally 6-8 characters (letters/numbers preceded by #). Remember those tweeting at your event only have 140 characters per tweet so a long hashtag (aside from being hard to remember) does not want to take up too much space within the message.  It is important to check your chosen tag to make sure it is not already in current use. You can do this by entering the hashtag in the search bar of Twitter. If no tweets appear containing the hashtag, it’s safe to assume it is not being used for something else (at that time). Adding the year can sometimes be helpful if your chosen word is already being used. For examples #teachconf15 or #teachconf2015. Hashtags are not case sensitive.

hashtag search

Blog or website: Your event landing page is likely to be the first place people find detailed information about your event. Make sure that the event hashtag is prominent on all pages along with the Twitter handle you will use to promote the event. Display as a banner and encourage readers to follow the @EventTwitterUsername and #EventHashtag for conference updates. 

Communicate the hashtag: The agreed event hashtag should be included in all communication and be clearly placed within emails relating to the conference, and also added to the organisers email signature(s). Promotion posters, invitation cards, conference fliers, name badges and the programme should all include the event hashtag. If an event Twitter account is to be used, then this also should be included. In place of this you may use the organisation’s Twitter account. Choose the one that will be used to tweet messages about the event.

Event registration: When asking people to register for an event you should include a field to capture the delegate’s Twitter username. This is a useful addition to the delegate list which is often shared in conference packs or as a downloadable PDF on the conference website. This will help participants make new connections and build their network. 

Speakers: Capture all speakers Twitter usernames and add to the programme after each name. Tweets promoting speaker sessions should include their Twitter username and the conference hashtag. Encourage presenters to add their Twitter username to their own presentations. Where an event Twitter account is being used you may wish to consider creating a new Twitter list of those presenters who are on Twitter. Others may then choose to follow this list and follow the individual presenters if they so wish.

Engage with potential attendees: Send out regular Tweets leading up to the event with snippets of information to promote the event, a call for papers, details of the venue, list of confirmed speakers, places to visit, how to book accommodation, speaker abstracts etc. Links included in the tweets can direct readers to the event website or to short ‘talking head’ videos of interviews with the keynote speakers. Look out for RTs and mentions and reach out to these people to thank them for sharing information about the event. Respond to questions raised. Chances are by responding as a Tweet you will also help others with the same questions. Update your website if information needs further clarity.

event_dialogue

Encourage promotion of the event: To help others promote your event you can use http://clicktotweet.com/ to write a short message that you’d like others to share via Twitter. ClicktoTweet converts the message into a short url which you can add to the web or blog page you are using to promote your event. When the reader clicks on the link it will automatically direct to Twitter, opening a Tweet dialogue box. The reader simply clicks Tweet and sends this to their followers.

http://clicktotweet.com/

Prepare a Twitter back channel: It has become popular to display the conference tweets by curating those which include the conference hashtag on a screen so that everyone can see the tweets.

Back channel tools
Websites have been developed to showcase this Twitter back channel. There are a number of sites that offer this service, and include options with and without pricing plans. (Note: as with many online offerings the PRO versions may offer customisation and additional features). The examples below are at the time of writing FREE to use.

Event badges: Add the twitter username of attendees (speakers, delegates and organisers) and the event hashtag to name badges. This helps to highlight who is presenting and those involved in organising the event.

event badges

During an event

Promote how to connect to the Wi-Fi: Ideally this should be given out at registration within the conference pack, clearly written on notice boards or on the back of badges. Remind people how they can connect to the Wi-Fi at the start of each day. Make it easy for them!

Event organisers and helpers: For large events it may be worth considering investing in tshirts for helpers so that they stand out. Adding the event hashtag will help to encourage tweets.

promotion tshirts

Opening presentation: Tell the audience that there is a conference hashtag and highlight this on a slide. Include the conference hashtag in the corner of each slide as a reminder. If you are curating the tweets after the event you may wish to mention this too. Also if you are displaying a Twitter back channel, let the audience know and tell them where they can view this. Typically these are either displayed on a second screen in the main conference room or on a TV screen where refreshments are served.

Presenters: It is helpful if presenters share their Twitter username at the start of their talks so that participants can provide attribution to quotes and photos they tweet relating to the presentations. Where audience interaction is encouraged, presenters may wish to consider having an additional hashtag for their session. Questions or polls can be shared and responded to via Twitter. Where there is a session chair, questions can be invited from those following the event hashtag and relayed to the presenter. Speakers should expect to be tweeted, so if they do not want their work shared via Twitter, this should be made clear at the start of a session.  

Delegates and Participants: Anyone following the conference hashtag will be able to view the tweets. Whilst both those at an event and anyone interacting virtually should be encouraged to share, question and comment upon information about the conference and presentations, all should be mindful that Twitter is a public forum. In the event a speaker asks not to be tweeted about, this should be respected. 

Event networking: Use Twitter and the hashtag to build your network by following people that are interesting. Reach out to other attendees to meet for dinner, take an early morning run or arrange informal discussions on a topic of interest. Create your own list of event speakers and attendees you share an interest with. 

Twitter dashboards/clients: When following conference tweets you may choose to open multiple tabs so that you have one to tweet from, another to view all tweets containing the conference hashtag, plus one to keep an eye on the tweets from the conference organiser. Alternatively you can use a dashboard like Hootsuite or Tweetdeck which allow you to set up multiple columns which you can view from the one tab. Additional features enable you to schedule tweets which may be useful for event organisers.

 

Conference Twitter etiquette

  • When tweeting a quote made by a speaker include the speaker’s name (preferably their Twitter username) and place the quote within speech marks
  • Separate your own comments about a topic from those made by the speaker
  • Engage with tweets from others by replying to them and including the event hashtag 
  • Summarise points concisely and consider inclusion of a photo of a relevant slide
  • Ask permission to take photos of speakers 
  • Add to the conversation by sharing useful links to relevant websites, articles, books
  • Avoid sarcasm, snarkiness and bad mouthing of any sort
  • Be mindful that by including the conference hashtag in your tweets you are contributing to a professional forum that others will be following
  • Use Twitter to express appreciation
  • Remember to add the designated event hashtag to each tweet if you want it to be seen!

 

Post Event

Thank the speakers: Organisers can send out a thank you tweet to speakers along with a link to the conference programme or if presentations are uploaded to Slideshare a link to this. Participants might also want to send out a message of appreciation if they enjoyed a session.

Curate the tweets: Storify is a useful free tool to use to capture the tweets relating to a hashtag. The tweets are pulled into a storyboard and additional text can be added. This can then be saved as a story. This is a useful way to save all tweets to look back on later for both participants and organisers. Organisers should share the Storify they create via Twitter along with the event hashtag. The link to the Storify and an explanation of what it is, should also be added to the conference website (on some web platforms the Storify can be embedded as a slideshow).

Speaker presentations: Encourage presenters to share links to presentations uploaded to Slideshare through Twitter and to include the conference hashtag.  Use reply on Twitter to add thanks to the presenters for sharing their presentations and also retweet. This makes sure that anyone following the event twitter account but not the event hashtag gets to see these tweets.

Participant reflections: Encourage delegates or anyone participating remotely to share blog posts about the event. Look out for these tweets and again acknowledge by retweeting and replying. 

Analyse the tweets:  As an organiser of an event you can pick up useful feedback from the tweets. Should there be any issues these can be dealt with promptly. Find out what went well and use this feedback for future events.

 

Other tips

Creating a Twitter account: When setting up a new account, consider the length of your chosen user name and whether it will be easy for others to remember. Complete the space that allows you write a short 160 character personal bio and add a photo. This will help others make the decision to follow you. Include a link to your company website, your own website/blog or your LinkedIn profile. 

New to Twitter? Prepare before an event: Take time to practice some tweets so you become familiar with how to post a tweet, RT  someone else’s tweet, favourite a tweet, add a photo to a tweet and send a private direct message.

You can find out more by taking a look at Getting Started with Twitter

 

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There is more to Slideshare than you might think

Slideshare

SlideShare was founded in October 2006 and acquired by LinkedIn in May 2012. It allows users to easily upload and share presentations, infographics, documents, videos, PDFs, and webinars. These can also be easily added to your LinkedIn profile, which provides visual richness to your profile and a greater insight into the work you are doing.

Benefits of using Slideshare

Slideshare is a rich resource of presentations that can provide inspiration for style and layout. These and infographics provide useful information and pointers to research you can explore further. Secondly it is a space you can share your own work. Readers  can help to disseminate your uploads to a wider audience and give feedback. They may choose to:

  • share your uploads to Facebook, Twitter, LinkedIn and Pinterest
  • favourite your upload
  • leave comment, questions and feedback
  • share the URL link
  • copy the embed code to add to a blog or website
  • email a link to someone they know
  • download (where this option is authorised)

Slideshare share options

Slideshare share options

 

SlideShare list the following benefits:

Discover and Learn
SlideShare consists of more than 15 million uploads from individuals and organizations on topics ranging from technology and business to travel, health, and education. Find and search for what interests you, and learn from people like Guy Kawasaki, the White House, Mashable and more. You can also download SlideShares to read or reference later.

Share and Connect
Share the content that matters to you with your colleagues, customers, friends and followers. SlideShares can be embedded into websites and blogs, and are easily shareable on LinkedIn, Twitter, Facebook, and other popular social media platforms. They can be viewed publicly and privately. Connect with other SlideShare users via comments, “likes,” and profile pages.

Present
Have an idea, story, research project, presentation, photo collection or expert knowledge on a topic? Upload it and reach a wide audience!

Here are more ideas for what to upload on SlideShare.

  • how to guides, 101s
  • travel guides
  • visual CVs/resumes
  • portfolios
  • teaching
  • research
  • creative writing
  • case studies
  • conference presentations
  • infographics

Slideshare topics

When anyone uploads content to Slideshare they are prompted to assign a topic tag. This enables users of Slideshare to search for and explore topic focussed content. You can choose to favourite topics you are most interested in.

Slideshare topics

Further links

My own Slideshare page: http://www.slideshare.net/suebeckingham

Slideshare blog: https://blog.slideshare.net/

Slideshare on Twitter: https://twitter.com/slideshare

Slideshare on Facebook: https://www.facebook.com/slideshare

Slideshare on LinkedIn: https://www.linkedin.com/company/slideshare

Posted in Visual Communication | Tagged | 1 Comment

An A-Z collection of social media tools, terms and glossaries

alphabet

Social Media terms

Social Media tools

The A-Z of Social Media for Academia
This list is curated by Prof Andy Miah and is a growing collection of useful social media tools that can be used in learning and teaching.

Top 100 Tools for Learning
This list is compiled by Jane Hart each year.
Continue reading

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The Evolution of Learning Technologies

workstation

My favoured learning technologies consist of my laptop, smartphone, notebook and pen. I still find it quicker to make notes on paper, rather than type. I tend to go for a pencil with attached eraser over a pen. The digital devices give me access to email, the Internet, a whole host of apps and software, digital storage for the things I create, plus access to social media and both my social and professional learning networks.

It is easy to forget in this tech rich world we now live in that some of what we might consider the basics such books, pens, pencils, notepads are indeed technology – just not digital technology. Continue reading

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Use of Tweetchats for distributed CPD within an open Community of Practice

Bring Your Devices For Learning

Tweetchats

A TweetChat is a virtual meeting or gathering on Twitter to discuss a common topic. The chat usually lasts one hour and will include some questions to stimulate discussion.  In order to be able to view tweets relating to the chat, a pre-agreed hashtag is shared. A hashtag is a word or series of letters and/or numbers preceded by #. For example: #BYOD4L. You can read more about this in a previous post Introducing Tweetchats Continue reading

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Tips for your blog or website: The ABCs of landing pages that work

blog

Below are some useful tips on making the most of the landing page on blogs and websites. Thanks to Copyblogger who has given permission to reproduce the infographic

a landing page is any page on a website where traffic is sent specifically to prompt a certain action or result.

An action may result from you tweeting a link to your latest blog post will prompt the reader to visit that page, read your post and potentially others. Commercially a link in an email may direct you to a product and the aim would be to encourage the reader to go on to buy this and/or related items. Continue reading

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Social Media and becoming a Digital Scholar

social media and the digital scholar

In December 2014 I was invited by Professor Albert Sangrà to speak at the Open University of Catalonia in Barcelona, Spain. Whilst there I also ran a workshop for the Edul@b research team to look at how social media could be used to share their research outputs. I gave an open lecture on social media and the importance of becoming a digital scholar. Below is a summary of the key points made during the lecture.

Social Media

Social Media empowers us as individuals to become digital communicators, collaborators, conversationalists, critics, curators and creators using a variety of different mediums including text, audio, video and images. These open up dialogues online that may then continue face to face. Continue reading

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