Thanks to Josh Wardini, Community Manager at Skilled.co who contacted me to share this rich infographic. The research highlights the continuing annual growth of internet users, unique mobile users, social media users and mobile social media users. Social media is used not only to network but as a source for news and increasingly a space to shop. The most popular platform is still Facebook, followed by Instagram, Twitter, LinkedIn and then Pinterest.
The infographic provides some useful stats on global penetration, daily logins, use by gender, as well marketing and recruitment related information. It includes a caveat that these stats are accurate as of the date they were included in the infographic, December 2016. One thing for sure is that the growth of social media shows no signs of slowing down. Whilst users may move from one site to another this form of social networking and sharing has indeed permeated the daily lives of many.