LinkedIn snakes or ladders? How to enhance (or lessen) the value of your profile

snakes or ladders

I created this ‘snakes or ladders?’ visual as a focus for an activity to use with students to get them to consider some of the key steps that can be taken to enhance a LinkedIn profile, and at the same time consider aspects that could be less valuable or indeed negative.

The full visual can be found below along with useful links to resources on LinkedIn help that provide guidance to implement the enhancement points I have picked out.

Enhance (ladders)

  • Add a photo to your profile
    This not only helps potential connections identify you with your name, profiles with a profile are regarded as more trustworthy.
  • Achieve 100% profile completeness
    To achieve all-star status you need to complete the template sections. Additional areas may be added if you wish.
  • Add publications to your profile
    If you have published articles, book chapters, whitepapers etc, share these on your profile.
  • Add skills to your profile
    These will allow connections to validate strengths shown on your profile
  • Endorse skills of colleagues you know
    Recognise the skills of others by endorsing them publicly.
  • Recommend a colleague
    This should be someone you have worked with or for.
  • Add a project to your profile
    This is an additional section you can add to highlight projects you have been involved with or led.
  • Add presentations to Slideshare and your LinkedIn profile
    This not only provides a way to share your work, it adds a visual dimension to your profile.

Weaken (snakes)

  • Don’t cite other’s work
    It is not just academic practice, all work of others should be recognised
  • Share trivia as status updates
    LinkedIn is a professional social network. It is not Facebook.
  • Don’t make use of your personalised LinkedIn URL
    You can edit your personalised URL and use this to provide a direct link to your LinkedIn profile by sharing in your email signature and on your business cards.
  • Make unprofessional or insensitive comments
    Think before you add a snarky comment or status update. This could be seen by your connections and many others too.




How to edit your profile

Add a photo to your profile

How to add skills to your profile

Endorse someone’s skills

Give someone a recommendation

How to add or edit a project on your profile

Add publications


Learning and Teaching activities

Gaming ideas to teach digital identity and wellbeing by Scott Hibberson

About Sue Beckingham

A National Teaching Fellow, Educational Developer and Principal Lecturer in Computing with a research interest in the use of social media in higher education.
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1 Response to LinkedIn snakes or ladders? How to enhance (or lessen) the value of your profile

  1. Pingback: Is LinkedIn still relevant? | Technology Enhanced Learning Blog

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