Tips for your blog or website: The ABCs of landing pages that work

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Below are some useful tips on making the most of the landing page on blogs and websites. Thanks to Copyblogger who has given permission to reproduce the infographic

a landing page is any page on a website where traffic is sent specifically to prompt a certain action or result.

An action may result from you tweeting a link to your latest blog post will prompt the reader to visit that page, read your post and potentially others. Commercially a link in an email may direct you to a product and the aim would be to encourage the reader to go on to buy this and/or related items.

Analytics

WordPress provides free analytics and this includes a bar chart to visualise the number of views per post and the countries or regions that generate most traffic. In addition you can see how many follow your blog and view comments left by readers. This helps to indicate which posts readers have engaged with. If you are writing for an audience, then knowing what is of interest will help you tailor content in the future.

Navigition

Optimising your blog site to ensure readers can navigate it easily includes making good use of tags and categories. By adding a tag cloud, readers can zoom into specific areas of interest by clicking on a tag word. Clearly labeling additional pages you have added helps the reader navigate around the blog.

Clarity

Choosing a meaningful header to introduce your post is the key hook to get readers to view your blog. It is the first impression that counts. Including keywords in the title may also help a post be found if someone is searching for particular information. Checking for mistakes by proof reading is an absolute must and it may help to get someone else to cast their eyes over your latest piece as often it is easier for someone other than the writer to spot typos.


The ABCs of Landing Pages That Work [Infographic]

Infographic source: http://www.copyblogger.com/landing-pages-that-work/

 

About Sue Beckingham

An Educational Developer and Senior Lecturer in Computing with a research interest in the use of social media in higher education.
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