The Social Media Revolution 2013 by @equalman

Erik Qualman is a leading speaker on the use of social media, providing statistics and clear evidence of the phenomenal growth of social media. He is author of two excellent books which have gone on to be translated into many languages.

  1. Socialnomics: How social media transforms the way we live and do business
  2. Digital Leader: 5 simple keys to success and influence



The Social Media Revolution

In addition to being a writer Erik Qualman is a highly respected and inspirational International Speaker on Digital Leadership, Social Media, Digital Trends and Digital Motivation. He is also an MBA Professor at the Hult International Business School. However he is possibly most well known for his ground breaking video Social Media Revolution which went viral on YouTube in 2010. Below is the recently updated version and is an excellent way to visualise the growth of social media.

Social Media Statistics 2013 from Video

(Note: As listed on Erik’s blog:

  1. Over 1 billion users on Facebook
  2. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
  3. Over 50% of the world’s population is under 30-years-old
  4. Each day 20% of Google searches have never been searched before
  5. In 10 years over 40% of the Fortune 500 will no longer be here
  6. Social Media has overtaken porn as the #1 activity on the Web
  7. 1 in 5 couples meet online; 3 in 5 gay couples meet online
  8. 1 in 5 divorces are blamed on Facebook
  9. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  10. Ford Explorer launch on Facebook more effective than a Super Bowl Ad
  11. 69 percent of parents said they are currently “friends” with their children on a social media site
  12. 92% of children in the US have a digital footprint/shadow
  13. Every second 2 new members join LinkedIn
  14. More members join LinkedIn per day than the entire enrollment of all the IVY League Schools
  15. Social Gamers to buy 6 billion in virtual goods by 2013; movie goers only buy 2.5 million in concessions
  16. Every minute 72 hours of video is uploaded to YouTube
  17. If Wikipedia were made into a book it would be 2.25 million pages long
  18. 97% of Pinterest Facebook Fans are Women
  19. 53% of people on Twitter recommend products in their Tweets
  20. 90% of people trust online recommendations from people they know
  21. Only 14% trust traditional TV advertisements
  22. New Yorkers received tweets about an east coast earthquake 30 seconds before they felt it
  23. 93% of marketers use social media for business
  24. Lady Gaga, Justin Bieber and Katy Perry have more Twitter followers than the entire populations of Germany, Turkey, South Africa, Canada, Argentina, United Kingdom, Egypt
  25. “We don’t have a choice on whether we DO social media, the question is how well we DO it.” – Erik Qualman
  26. “We will non longer search for products and services, they will find us via social media.” – Erik Qualman
  27. “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” – Erik Qualman
  28. “The ROI of social media is that your business will still exist in 5 years.” – Erik Qualman

You can find Erik on Twitter under @equalman and on his Socialnomics blog

About Sue Beckingham

A National Teaching Fellow, Educational Developer and Principal Lecturer in Computing with a research interest in the use of social media in higher education.
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3 Responses to The Social Media Revolution 2013 by @equalman

  1. emdeevee says:

    Thanks for this update! I use Qualman’s video as an introduction in my basic Social Media Training, so now I can update the course 🙂 Glad to see he added Pinterest in it!
    I also likes his quote: “We don’t have a choice on whether we DO social media, the question is how well we DO it.”. This always opens the discussion about pros, cons, how will we integrate it in the services we deliver, do we want the integrate it, what about privacy, etc. Sometimes heavy discussions, but it’s always an eye-opener 😀

  2. “We don’t have a choice on whether we DO social media, the question is how well we DO it.”.
    I agree and this is why it is so important we help people see the impact our digital footprint can have, both in a positive but also a negative way.

  3. Pingback: Quitting Social Media | The Social Media Marketing Network

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