To achieve a 100% complete profile in the eyes of LinkedIn they say it must contain the following:

• Industry and postal code
• A current position with description
• Two more positions
• Education
• At least 5 skills
• Profile photo
• At least 50 connections
• A summary

Prior to completing these areas you will see your profile completeness score on your profile page along with recommendations of how you can improve this.

You can add, change, or remove any information on your profile from the Edit Profile page. To get there, move your cursor over Profile at the top of your home page and click Edit Profile. You will find that you can edit some items from the Profile Overview box at the top, but for other sections you will need to scroll down to the relevant one where you can then click the Edit or Add links there. You can also change the order of many sections by dragging and dropping the icon in the left-hand corner of each section.

The video below takes you through the steps to reach a complete profile.

Editing you public URL

LinkedIn will continue to offer tips on how you can improve your profile. One additional simple but very useful tip is to edit your public profile URL. The one you are initially given has a a jumble of numbers/letters after  your name, but you can easily amend this by clicking the Edit link. (see outlined in red below the photo). Once this is done you can include this customised URL and add to your email signature or business cards, providing a direct link to your full LinkedIn profile.

You will need to remember that if you change your job or want to update your position that you will also need to update your professional headline. This is the title under your name on your profile. Your professional headline is displayed in search results and can include the title of your current position and if you wish you can edit to promote an area of expertise. When adding this detail, consider what words other people may use to search for skills and experts in your field and include these within your profile.

Finally remember this is an iterative process and one you will need to review and edit over time to reflect changes.